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Strategic Meetings Management (SMM) Series: Setting up the SMM Process
More and more organizations are looking to develop Strategic Meetings Management programs to help control the risk and cost associated with meetings. In my first blog, I discussed the initial phase of...
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Certain Software Smart Meetings Success Story
Certain Software shared this with you:http://vimeo.com/23973801Smart Meetings Success Storyhttp://vimeo.com/23973801
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All Signs Point to a Successful First Edition of AIBTM
As I travelled back from Baltimore to San Francisco, I reflected on the event I had just attended-- AIBTM, the first edition of Reed Travel’s Meetings & Events Exhibition in North America. This is...
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10 Unexpected Benefits of Virtual (+1 that Doesn't Get Talked About)
As the Product Manager for Certain Virtual, I get involved with numerous conversations with companies exploring ways to do Virtual Events. Here are some of the unexpected and creative uses we've...
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The Long and Short of Mobile QR Codes
If you’ve recently walked past a bus stop, opened up a newspaper or driven past a billboard, you might have noticed these enigmatic icons that look like a barcode crossed with a psychiatrist’s...
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Certain Employees Take a Stand About Sitting Down!
We’ve all been there. Cram in a power lunch behind the computer and all of sudden it’s five and you haven’t gotten out of your chair in hours. You get up feeling like you just got off a trans-Atlantic...
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3 Ways to Measure the Success of Your Event
A well planned and executed event can leave dozens, hundreds or thousands of individuals with a positive experience they’ll associate with your brand. As any event planner will tell you, pulling this...
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How Technology Can Lead to a Successful Event
As a marketer who uses events as a component of integrated programs, I am well versed in the challenges facing event professionals today, and am familiar with the Excel spreadsheets and 20-lb binder...
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Four Steps to Event Planning Triumph
Event planning can often times be a stressful process. You have to make sure every detail is managed, and it requires a thorough eye and excellent organizational skills. Whether you are planning a...
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Thoughts on Steve Jobs
I had a chance to reflect on Steve Jobs’ death last week as I drove up the California coast to Mendocino with my wife. The weather was spectacular and it was hard to keep my eyes on the road as every...
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Certain Announces the 5th Consecutive Year of PCI Level 1 Compliance!
Certain is pleased to announce our PCI Level 1 Certification for the fifth straight year! Level 1 is the highest level of PCI Compliance and the most demanding to achieve.Certain takes responsibility...
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Times They Are A Changin' - Flash Foresight and Attendee Engagement
Are you keeping up with the times? Juggling a laptop, iPad and iPhone? Logging in to five social networks daily? The Arab spring, daily deals, protests in US major cities, Twitter, Skype, Amazon...
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3 Ways to Effectively Market Your Event
After countless hours of planning and seamless execution you have created the perfect event. The speaker panel is powerful, the appetizers are legendary, and you are still unsure how you snagged that...
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A Pair of Aces
We have a couple of aces up our sleeve and I want to make sure you have them too. At Certain, we focus on developing software solutions for meeting professionals. Our clients, though, often have...
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Certain Celebrates the Melbourne Cup
Ask any Australian what is significant about the first Tuesday in November and without exception they will say “the Melbourne Cup”. This Australian institution goes from strength to strength and...
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